I'm Rashad Aridi
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My Work/Emirates Airlines
UI/UX Website Uplifting2026

Emirates Airlines

Elevating the luxury airline digital experience

Overview

This project involved a comprehensive UI/UX uplift of the Emirates Airlines website, focusing on streamlining the booking flow, enhancing visual hierarchy, and ensuring the digital experience matches the airline's world-class reputation.

Color Palette

Emirates Red#D71A21
Gold#C5A664
Deep Navy#0B1F3F
Cloud White#F7F7F7
Sky Gray#E8E8E8
Text Black#1A1A1A

Challenge

The existing website's booking flow was complex and visually dated, not reflecting the premium brand experience that Emirates customers expect across their journey.

Solution

Redesigned key user flows with a focus on simplicity and elegance, introducing cleaner layouts, improved typography, and subtle animations that convey the sophistication of the Emirates brand.

Typography

Emirates
RegularBold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Helvetica Neue
RegularMediumBold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Role

UI/UX Designer

Tools

FigmaAfter EffectsPhotoshop

Year

2026

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